Faculty of International Business Research areas

1. AIS

1. Financial Accounting and Reporting Systems

• CSR Systems in financial institutions
• Integrated reporting
• Digital reporting
• Sustainability reporting

1. Accounting Information Systems and Data Security

• Big Data database and artificial intelligence applications
• Blockchain technology
• Data analytics
• Cloud technology
• Cybersecurity in accounting
• Machine learning in accounting

1. Auditing and Assurance of Computerized Systems

• Assurance on soft data and electronic systems
• Use of data analytics in auditing
• Auditing technological risks
• Continuous assurance
• Auditing in the Big Data environment
• Auditing blockchain
• Forensic accounting
• Role of artificial intelligence in auditing

1. Management Accounting and Control Systems

• Design of management control systems for decision making purposes
• Automation of control systems
• Management systems in the digital environment
• Enterprise Resource Planning (ERP) systems
• Agile accounting

2. HRM
3. HRM Research practices topics

• Staffing
• Career Management and talent management
• Compensation and rewards
• Performance Management
• Development and Training
• Strategic HRM
• Interdisciplinary topics (e.g. employer branding)

2. International HRM

• Diversity in Human Resources and its implications
• IHRM practices
• HRM in the global context
• Comparative HRM

3. E-HRM and HRIS

• HR Information systems
• Industry 4.0 and its implications on HRM

4. Employee Relations

• Workplace Safety
• Employee relations in Egypt
• Workplace disputes and conflict management
• Industrial relations
• Employability skills

3. Investment and Finance
4. Entrepreneurial Finance
   • Private equity & venture capital
   • Financial Technology (FINTECH)
   • Startup valuation
5. Behavioral Finance
   • Investor sentiment
   • Behavioral Corporate Finance
   • Behavioral Asset Pricing Model
   • Social Interactions and Investing
6. Quantitative Finance
   • Market microstructure
   • Risk analysis models
   • Startup valuation Models
   • Blockchain and Bitcoins currency
   • Models for Anomalies Studies
7. Investment
   • Investment Portfolio Strategies
   • Alternative Investments
   • Mutual funds & exchange traded funds
   • ESG investing and style investing Strategies
8. Corporate Finance
   • Capital Budgeting
   • International financial management
   • Corporate governance & corporate social responsibility
   • Financial Distress and Corporate Restructuring
9. Financial Services Industry

• Credit Management
• Insurance
• Microfinance
• Leasing and factoring
• Consumer finance
• Securitization and Sukuk Issuance

4. Management and Organizational Behavior (MGT)

• Strategic Management
• Corporate strategy
• Strategic alliances
• Change management
• Strategic leadership
• Management theory
• Organization Theory
• Management theory
• Decision theory
• Comparative management
• Stakeholders theory
• Management thought
• Management -related topics
• Decision making
• Management Information systems
• Creativity and Innovation
• Talent management and intellectual capital
• Business ethics and social responsibility
• Excellence Management
• Organizational Behavior
• Contemporary issues in OB
• Micro-organizational behavior
• Dark side of OB
• Managing deviant behaviors at work

5. Marketing and International Business Studies
6. Marketing Mix – Related Topics

• Product Innovation
• Pricing-Related Topics
• Retailing
• Mass Media VS Interactive Media employment
• Managing Promotional Mix
• Service marketing

2. Brand Management

• Measuring and Managing Brand Loyalty
• Customer Satisfaction and Brand Loyalty
• Service quality and Brand Equity
• Brand Awareness and Brand Equity

3. Entrepreneurship

• Entrepreneurship & Venture Decisions
• Entrepreneurship & Venture Performance in Emerging Markets
• Entrepreneurship & Small Business
• Entrepreneurial Marketing

4. Marketing Ethics

• Marketing Ethics and Marketing Strategy
• Marketing Ethics and Social Responsibility
• Marketing Ethics & Sustainability

5. Marketing Information Systems

• Big Data and Customer Preferences
• Big Data Analytics
• Challenges and Opportunities with Big Data
• E-marketing

6. Customer Relationship Management

• Customer Relationship Management and Customer Retention
• Customer Relationship Management and Knowledge Management
• Customer Relationship Management in Service Organizations

7. International Business

• Global Advertising
• Marketing strategy and Geographic Expansion
• Digital Marketing and Internationalization
• Multinational Corporations Case Studies
• International Marketing