MARKETING AND INTERNATIONAL BUSINESS TRACK

General Outcomes

• Apply knowledge in the business and humanities environment
• Understand and appreciate the importance of the impact of globalization and diversity in modern organizations
• Display professional and ethical responsibilities; and comply with regulations and code of ethics
• Effectively use information technology
• Effectively communicate and work within multi-disciplinary teams
• Prepare and interpret
• Analyze, infer and use of scientific thinking
• Employ critical thinking skills in business situations
• Effective time management
• Self-management and control
• Apply continuous improvement concepts

Specialization outcomes

• Manage the marketing process and create value for the organizational and all
• Apply consumer behavioral theories in projects and live case
• Describe the marketing mix across the stages of the Product Life
• describe the Marketing Mix in relation to the stages of the consumer decision making process
• Evaluate and assess the legal and ethical ramifications of their actions and

• Leverage digital tools to support successful business decision-making, organizational communication, business operations and customer
• Demonstrate in Marketing by specifically analyzing and integrating evolving technology